Boeing under pressure amid canceled flights, Trump tweets

New York, United States | AFP | by Luc OLINGA

Boeing faces a wave of flight cancelations by US airlines and pressure from President Donald Trump to rebrand its top-selling 737 MAX aircraft, a month after the plane was grounded worldwide in the wake of two deadly crashes.

(FILES) In this file photo taken on March 28, 2019 Southwest Airlines Boeing 737 MAX aircraft are parked on the tarmac after being grounded, at the Southern California Logistics Airport in Victorville, California. – US President Donald Trump lambasted the Boeing 737 Max plane on April 15, 2019, saying it should be improved with unspecified new features and given a new name.The model has suffered two deadly crashes in a matter of months, the first last October in Indonesia with the death of all 189 people on board and then in Ethiopia on March 10, killing all 157 aboard. Both accidents took place shortly after takeoff. Investigators are focusing on a system that is supposed to help the Boeing workhorse aircraft avoid stalling in flight.”What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name,” Trump wrote in an early morning tweet. (Photo by Mark RALSTON / AFP)

American and Southwest Airlines say the grounding will disrupt scheduled flights through the summer, during the peak travel season which helps generate corporate profits.

American is canceling all 737 MAX flights through August 19 while Southwest, which owns the largest 737 MAX fleet, with 34 planes, is canceling them until August 5.

Read: EU ‘ready to respond’ to US in Airbus/Boeing row

United Airlines said it had previously used spare aircraft and “creative solutions” to keep from having to cancel flights but cancelations in the busy summer travel season could no longer be avoided.

“No one knows when the FAA review will be complete, so we’ve decided to pull MAX flights out of our schedule through early July,” a spokesperson told AFP on Monday.

In all, an average of 275 flights a day will be canceled, which are likely to put a dent in airline profits and could cause the companies to raise airfares.

American already cut a key industry revenue metric — Total Revenue per Available Seat-Mile, or TRASM — saying it will rise one percent in 2019, down from a prior estimate of two percent.

Southwest is allowing affected passengers to reschedule flights at no additional cost.

Read: Boeing unveils fix to flight software after accidents

“Neither Airbus nor Boeing like cancelations and there are stiff contracts which make this very difficult,” said Scott Hamilton, managing editor of the aviation news site Leeham News and Analysis.

“The companies will swap airplane types, however, if it comes to this.”

All 737 MAX aircraft have been banned from the world’s skies since mid-March after suffering two fatal crashes less than five months apart: a Lion Air flight crashed in the Java Sea in October, leaving 189 dead, and the Ethiopian Airlines crash on March 10, which killed 157 people.

Crash investigators have zeroed in on the planes’ anti-stall system, the Maneuvering Characteristics Augmentation System, or MCAS.

And Boeing, which has already ceased 737 MAX deliveries and slowed the pace of production, a buildup of delays could increase the penalties it must pay client airlines, Hamilton said.

Theranos Is Shutting Down

Read: US regulators under fire, Boeing launches charm offensive

Trump tweeted early Monday that Boeing had to give its scandal-stricken aircraft a new image.

  • Rebuilding trust –
    “What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name,” he said.

But Hamilton said Trump was right to doubt his own expertise.

“Trump is a boob. Boeing isn’t going to rebrand the 737,” Hamilton said, pointing to Boeing’s log of more than 4,600 backorders, a key sales revenue driver, and adding that the order cancelations so far were “inconsequential.”

Aviation analyst Richard Aboulafia of Teal Group agreed.

“Pretty much all of President Trump’s pronouncements on aviation are safely and best ignored,” he said.

Read: Boeing upgrades software on crisis-hit 737 MAX after deadly crash

Boeing is finalizing software upgrades for the MCAS, which it has pledged to submit to regulators in the coming weeks so that the 737 MAX grounding order can be lifted.

“We’re focused on testing and implementing the software update and rebuilding the trust of our airline customers, pilots and the traveling public,” a spokesperson told AFP.

“We know we have a deep responsibility to everyone who flies on our airplanes to ensure that the MAX is one of the safest aircraft ever to fly.”

Rebranding the aircraft would impose additional costs on the airlines which would be required to fully retrain pilots, while an updated model involves less intense additional training.

Flight cancelations show the airlines, that had hoped to have the planes back in the air by May, now expect it will be longer before the aircraft can return to service.

Read: US says ‘no basis’ to ground Boeing 737 MAX jets after crash

Aviation analysts largely agree and expect the grounding to be lifted by the end of August.

In the meantime, the industry is working to regain the trust of the flying public.

The US Federal Aviation Administration, which must certify the 737 MAX’s airworthiness, released a video last week in which its interim chief Daniel Elwell said the agency was working to keep pilots informed.

The FAA also said the agency would not rush to get the 737 MAX flying again.


© Agence France-Presse

Like it? Share with your friends!


What's Your Reaction?

hate hate
confused confused
fail fail
fun fun
geeky geeky
love love
lol lol
omg omg
win win


Your email address will not be published. Required fields are marked *

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Voting to make decisions or determine opinions
Formatted Text with Embeds and Visuals
The Classic Internet Listicles
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Upload your own images to make custom memes
Youtube, Vimeo or Vine Embeds
Soundcloud or Mixcloud Embeds
Photo or GIF
GIF format